I didn’t ” win” a client last week. A training client. Instead of learning with me, they’ve gone elsewhere. Shock, horror, ” get over it!” I hear you say…. I am over it. I am, but it’s got me thinking.
The client justified their decision clearly. Why should they pay me, when they can get training for free? Indeed. I offer primarily one-to-one and small group training. It’s bespoke. I listen to your needs and develop a plan around it. I have years of training experience too. This is why I charge a fee. My competitor is offering free group training. Generic training on ‘ social media for business.’
I understand the dilemma for a small business on ‘free vs fee’ but you need to consider what you’re trying to achieve. This competitor (god, it sounds like I’m seriously miffed!) is not running a digital marketing business. They offer social media management as a service. One look at their own social media tells me that they don’t have a grasp on the basics. Posts without images (come on!) Generic sales posts, repeatedly – no value for their followers. Offering training on social media for business shouldn’t be in their remit. My concern is that people receive their training, not get value from it and either walk away demoralised or then pursue other training options, having wasted time.
I know a fair bit about SEO and can put together a WordPress website. Would I offer training? No chance. I believe that a trainer has a responsibility to their client and also to the industry that we work in. There are enough charlatans about, believe me! Whether it’s offering free training (unless subsidised, what’s the motive?) social media management for dirt cheap prices, or ‘free’ websites – that aren’t free at all, there needs to be a shake-up. There is enough crap for a small business to navigate, without wasting time with poor marketing advice and services.
Is this a rant? Sort of. Am I perfect? Of course not. But, I wouldn’t dream of offering a service that I can’t deliver on.