Facebook Groups Are Driving Me Nuts!

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With organic reach being a bit ” hit and miss” on business pages, many of us are gravitating towards groups. Many social media ” gurus” are advocating the use of them for brand awareness, building your ” tribe” etc, etc. To be quite honest, they’re doing my head in!

I’m a member of a very active and growing Facebook Advertising group, run by a well-known Facebook Ads expert. Initially, I thought ” yes!” somewhere to bounce off ideas, speak with other people experiencing what I am, possibly even get some work out of it……. It’s a mess. The number of posts like this:

  • My client wants me to run ads and I’ve no idea where to start (hmm, there’s PLENTY of resources out there)
  • I’ve been paid £1k to run ads and they’re bombing, what do I do? (how about not taking money off people if you’ve no clue what you’re doing)
  • Why is this ad not working? (cue crap image and copy)

I can of course leave the group, but I’m sort of fascinated by how it’s running and starting to police itself. For a start, the group owner is very rarely seen unless selling something. There appears to be no admin infrastructure, or if they’re present, they’re very quiet! Engagement on posts is falling, as there are so many posts and most of them are crap. I reckon eventually, people will drop off and it will become more focussed again. Or possibly not, who knows!

I’m also a member of a few more local business networking groups. There is little relationship-building, chat or camaraderie. There’s a hardcore of posters who advertise their business – subject to the rules of the group of course! What’s the point? If we’re not going to actually chat and just sell, we may as well just stick to looking at our timelines. There are enough people selling to us!

So, what’s my advice? Stick with the business pages. I manage a number of Facebook pages that have really good organic reach and engagement? Why? because we’re posting useful information and focusing on growing relationships with people. This sort of brings me on to something else, stop using personal profiles to sell. It sucks. I want to be your mate. If I want to buy your products, I’ll seek them out separately.

Sarah x



Seriously, Stop It!

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I didn’t ” win” a client last week. A training client. Instead of learning with me, they’ve gone elsewhere. Shock, horror, ” get over it!” I hear you say…. I am over it. I am, but it’s got me thinking.

The client justified their decision clearly. Why should they pay me, when they can get training for free? Indeed. I offer primarily one-to-one and small group training. It’s bespoke. I listen to your needs and develop a plan around it. I have years of training experience too. This is why I charge a fee. My competitor is offering free group training. Generic training on ‘ social media for business.’

I understand the dilemma for a small business on ‘free vs fee’ but you need to consider what you’re trying to achieve. This competitor (god, it sounds like I’m seriously miffed!) is not running a digital marketing business. They offer social media management as a service. One look at their own social media tells me that they don’t have a grasp on the basics. Posts without images (come on!) Generic sales posts, repeatedly – no value for their followers. Offering training on social media for business shouldn’t be in their remit. My concern is that people receive their training, not get value from it and either walk away demoralised or then pursue other training options, having wasted time.

I know a fair bit about SEO and can put together a WordPress website. Would I offer training? No chance. I believe that a trainer has a responsibility to their client and also to the industry that we work in. There are enough charlatans about, believe me! Whether it’s offering free training (unless subsidised, what’s the motive?) social media management for dirt cheap prices, or ‘free’ websites – that aren’t free at all, there needs to be a shake-up. There is enough crap for a small business to navigate, without wasting time with poor marketing advice and services.

Is this a rant? Sort of. Am I perfect? Of course not. But, I wouldn’t dream of offering a service that I can’t deliver on.