Facebook Ads Training

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I’m running a training session on Facebook Ads, Tuesday 10th October in Hyde. It’s 2.5 hours of learning, relaxed networking and pastries. What’s not to like!

Click here for more info.

Facebook Ads can be a bit of a ‘dark art’ but you don’t need to be a member of MENSA to see a return on your investment. It all goes wrong when you’ve not got a strategy and/or you don’t get your audience targeting spot on. Add to that the poor layout of the Ads Manager ( my opinion) and the ease of spending money and it can become a waste of hard-earned cash.

Most businesses dabble with Facebook Ads with the ‘boost post’ option. Now, this can work if you’ve got the right audience and the post is decent. That’s a mean combination. Often though, you’re throwing away cash as you think ” Oh, I’ll just boost this post”  – it is so easy after all. You might, might hit the jackpot. It’s unlikely though.

My training sessions are focused but also relaxed. I don’t believe in ‘ Death by Powerpoint’ and I actively encourage participation from everyone. I train at all different levels and everyone is welcome.

Now, just need to sell some tickets!

Seriously, Stop It!

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I didn’t ” win” a client last week. A training client. Instead of learning with me, they’ve gone elsewhere. Shock, horror, ” get over it!” I hear you say…. I am over it. I am, but it’s got me thinking.

The client justified their decision clearly. Why should they pay me, when they can get training for free? Indeed. I offer primarily one-to-one and small group training. It’s bespoke. I listen to your needs and develop a plan around it. I have years of training experience too. This is why I charge a fee. My competitor is offering free group training. Generic training on ‘ social media for business.’

I understand the dilemma for a small business on ‘free vs fee’ but you need to consider what you’re trying to achieve. This competitor (god, it sounds like I’m seriously miffed!) is not running a digital marketing business. They offer social media management as a service. One look at their own social media tells me that they don’t have a grasp on the basics. Posts without images (come on!) Generic sales posts, repeatedly – no value for their followers. Offering training on social media for business shouldn’t be in their remit. My concern is that people receive their training, not get value from it and either walk away demoralised or then pursue other training options, having wasted time.

I know a fair bit about SEO and can put together a WordPress website. Would I offer training? No chance. I believe that a trainer has a responsibility to their client and also to the industry that we work in. There are enough charlatans about, believe me! Whether it’s offering free training (unless subsidised, what’s the motive?) social media management for dirt cheap prices, or ‘free’ websites – that aren’t free at all, there needs to be a shake-up. There is enough crap for a small business to navigate, without wasting time with poor marketing advice and services.

Is this a rant? Sort of. Am I perfect? Of course not. But, I wouldn’t dream of offering a service that I can’t deliver on.

 

 

 

When The Summer Holidays Are Just A Guilt-Fest

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I’m writing this in our lounge, laptop on my knee. Number one child is playing with her ‘little life pets’ whilst number two child is binge-watching CBeebies. It’s only a matter of time before one of them needs my attention. Hopefully, I’ll get 20 minutes or so to finish this blog! So far today, I’ve answered emails, taken two phone calls from clients, sent a proposal to a potential client and ensured that everyone whose social media accounts I manage, has had content go out.

I no longer do video calls when the kids are around. I did, but after the occasion when one kid accidentally turned off the TV and all hell broke loose, followed by the time when my youngest could be heard shouting ” mummy, wipe my bum” from the bathroom, I ditched that plan.

I can’t afford to pay for full-time childcare over the holidays for both children, so I’m managing with a combination of favours, late nights and just winging it. It’s not fun. I try and give the kids a few hours each day of undivided attention. No work, out of the house, 100% mummy but I’m struggling. I miss calls, respond late to emails and it all just makes me feel crap.

Being self-employed gives me so much freedom and most of the time, I love it. But currently, I wish I was out of the house each day. Earning a defined salary, having that comfort.  I wish that there was cheaper childcare available. A flexible workspace with a pay-as-you-go creche would be amazeballs! I wish I didn’t have this constant guilt hanging over me.

I re-launched my business in June and it’s been fab. This is my first real challenge. I’m not writing this to gain sympathy. I know so many people in this situation. I know there are people struggling more than I am. I just wanted to say that if you’re in the same pickle as I am, I hear you.